Miva Marketplace
Miva Marketplace is a pay-per-click direct marketing system designed to drive targeted traffic to your online store. With Miva Marketplace you can:
Get your products listed in major search engines like MSN, AltaVista, CNN.com, InfoSpace, Prodigy and LookSmart.
Get your products into major shopping portals like: AOL, Lycos, AltaVista, Excite, Iwon, Ask Jeeves and DealTime Track and measure the result in terms of clicks, clicks by product, and revenue generated by Miva Marketplace.
Specify how much you are willing to pay for traffic. The higher you pay per click, the more traffic you get. As you add products to your store, use descriptive words in the product name and good product descriptions, because these will show up in search engines and have a big impact on click-thru rates.
For more information, see our guide on "How Miva Marketplace Works" at: http://www.mivamarketplace.com
Miva Mailer
Miva Mailer is an e-mail direct marketing system that allows you to increase sales to existing customer, reach new ones and measure the results. Your existing customers are the ones most likely to purchase from you. Miva Mailer is built into Miva Merchant and allows you to easily communicate with your customers. Miva Mailer let's you capture and retain new prospects by creating a link that lets them opt into your mailing list. Miva Mailer subscription is available from Miva starting at $7.50 per month and is optional. For more info see: http://www.miva.com/products/mailer
Affiliate Program
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Build
your own affiliate network and attract new customers to your storefront! You save time and money by managing your affiliate program at the same
time you manage your store. This new features makes it easy to control commissions you pay to affiliates for both sales and click-thrus. Both
you and your affiliates have access to payout reports and you can even choose to have your affiliates added automatically or with
administrative approval.
Simple Administration
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. It's
never been easier to set up and administer your storefront. Now one wizard manages the complete storefront configuration and displays progress
to completion so you know exactly where you are at each step of the way. You can revisit completed steps at any time and quickly switch between
advanced and simple mode administrative interfaces.
Attribute Templates
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. You'll
save lots of time with the new attribute template feature. Now you can assign similar attributes to multiple products and easily change
attributes globally by updating the template. Product attributes can still be modified without affecting the template. Plus, you can assign
attribute templates in the Product Import.
Site Traffic and Sales Statistics
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Now
you'll know exactly how many customers have visited your store and how much they have spent. This useful new feature makes it easy to track
your store traffic and make smarter inventory and promotional decisions.
Quick Selection
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Easily
select and deselect an entire range of products at once when administering your storefront.
New Shipping Calculation
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Now you
can calculate shipping costs as a percentage of the total order.
Store Management
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Miva
Merchant comes complete with a set of wizards to simplify the process of building your store. Then, the browser-based administration interface
provides access to an array of more sophisticated tools to maintain your catalog and inventory, manage accounts, create comprehensive
promotional campaigns, handle order fulfillment responsibilities, and generate detailed sales and website traffic reports.
Account Management
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Whether
you are running a single store, or a "shopping mall", Miva Merchant allows you to have complete management control. You can create a store
manager with full authority and multiple user accounts to handle the normal day-to-day operations of running your store. Also, customer
accounts can be set up to provide frequent shopper programs, discounted pricing and special product availability.
Catalog Management
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Create
categories, products, and attributes within Miva Merchant using wizards, the Miva Merchant administration interface, or the product import
utility. Use the sorting capability to quickly organize your products for display. Create detailed product descriptions using text and HTML and
attributes can be assigned to products to allow you to identify your products' characteristics more accurately to your customers.
Merchandising
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts.
Merchandising is key to success of all stores and Miva Merchant has the capability to implement a variety of programs to increase your sales.
With Miva Merchant you can associate complimentary products to give shoppers the opportunity to purchase others that are similar . You can also
create an upsale process when shoppers meet pre-defined criteria such as purchasing specific products, or exceeding specified dollar amounts.
Pricing groups can be used in combination with select shopper availability groups to qualify them for discounts on any or all products in the
store.
Order Fulfillment
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts.
Processing credit card payments is easy with Miva Merchant's pre-configured payment processing solutions from industry leaders. Miva Merchant
also configures multiple sales tax methods and provides your customers with multiple shipping options. Checking order status is also simple
with our instant order email confirmations that are sent to both the merchant and customer. Miva Merchant is bundled with interfaces to the
following list of payment gateways and, supports over 40 others:
Authorize. Net Payment Services v3. 0
E-Commerce Exchange/QuickCommerce 3. 0 Payment Gateway
Moneris e-SELECT Payment Service
GlobalCommerce Payment Gateway
CyberSource ICSv2 Payment Services
Cardservice/LinkPoint Payment Gateway
Paradata Payment Service
Verisign Payflow Link
Verisign Payflow Pro (PaymentNet)
Through Miva Merchant's modular architecture, many other payment processors can be integrated to a Miva Merchant storefront. Visit our
Partners section for more details.
Inventory Tracking
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Now you
can track inventory levels for all the products in your store. Your customers will know exactly when a product is in stock or out of stock.
This powerful new feature even sends email notifications about low and sold out items. You can manage inventory levels and notices for your
entire store or for specific items. It's easy to administer and you'll eliminate orders for products that are no longer in stock.
Modular Architecture
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Miva
Merchant is specifically designed so developers and aftermarket vendors can implement their own customized modules around a common API. Once a
module is developed, push-button registration automatically integrates it into the main Miva Merchant system. Modules can be developed for the
following sub-systems:
- Fulfillment
- User Interface
- Shipping
- Payment
- Currency
- Sales Tax
- Batch Reporting
- Import / Export
- Buyer Traffic Reporting
- Intercept System Functions
Existing Site Integration
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts.
E-merchants who have sites in HTML can hyperlink directly into a Miva Merchant e-catalog. Key e-catalog functions such as product lookup,
category presentation, shopping basket, and order forms can be accessed as components of existing HTML-based web sites.
Security
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. All
sensitive data can be encrypted with SSL prior to transmission. This includes the customer ordering process and processing of orders. Multiple
layers of login permissions give a centralized manager the ability to grant store-level permissions to different developers and merchants.
Documentation and Support
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts.
Context-sensitive help is available for each key field in the administrative interface within Miva Merchant. In addition, online documentation
is available on Miva's web site. Support for Miva products is available through Miva's Incident Reporting System and user group forums.
Site Administrator Friendly
Miva Marketplace is a new automated marketing service integrated with Miva Merchant that drives targeted shoppers to Miva storefronts. Miva
Merchant requires no daily management. Installation takes less than a minute on any Miva-enabled web server with several automated installation
scripts provided free by Miva Corporation to hosting services and service providers.
Miva on your PC
 Also, the personal edition of the powerful Miva engine, Miva Mia, is now available for Free for personal usage on your own PC. Miva Mia enables you to take advantage of the
advanced features of Miva and Htmlscript during the design process, and it is available for download now!
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